How do you sell a swim suit in January when most of the country is covered in snow? Tea Collection's globally inspired resort wear capsule needed a marketing message that felt both inclusive and appropriate for the time of year. We developed the campaign "New Year, New Adventures", new styles to stock up on for all of the adventures that await. 

role:
• art direction of studio photography
• art direction of illustrations 
• final image selection 
• seasonal campaign strategy & concept 
• mangaged image retouching