![Gym_CoverImage_01_b](http://aliciamiao.com/wp-content/uploads/2019/07/Gym_CoverImage_01_b.jpg)
![Gym_CoverImage_01_b](http://aliciamiao.com/wp-content/uploads/2019/07/Gym_CoverImage_01_b.jpg)
As the design manager at Gymboree, I helped craft the relaunch of the brand in order to target a new trend-focused mom. Starting with the launch of the new fall denim line, which was completely redesigned and refit to be modern, cool, and comfortable. I designed and art directed the denim navigation signage as well as a printed fit guide used as a training tool.
role:
• design & art direction
• store design
• print design
![Gym_Brochure_01](http://aliciamiao.com/wp-content/uploads/2019/07/Gym_Brochure_01.jpg)
![Gym_Brochure_01](http://aliciamiao.com/wp-content/uploads/2019/07/Gym_Brochure_01.jpg)
![gym_denim_group](http://aliciamiao.com/wp-content/uploads/2019/07/gym_denim_group.png)
![gym_denim_group](http://aliciamiao.com/wp-content/uploads/2019/07/gym_denim_group.png)
denim fit menu, destination sign, and navigation
![Gym_denim_nav](http://aliciamiao.com/wp-content/uploads/2019/07/Gym_denim_nav.jpg)
![Gym_denim_nav](http://aliciamiao.com/wp-content/uploads/2019/07/Gym_denim_nav.jpg)
re-launch campaign deck