As the design manager at Gymboree, I helped craft the relaunch of the brand in order to target a new trend-focused mom. Starting with the launch of the new fall denim line, which was completely redesigned and refit to be modern, cool, and comfortable. I designed and art directed the denim navigation signage as well as a printed fit guide used as a training tool.

role:
• design & art direction
• store design
• print design