A rebrand of the GapKid and BabyGap denim shop. This included concepting a photoshoot, wall takeovers, navigation signage, shelf strips, and product hangtags. Challenges included creating a design system that could be modified to work for both BabyGap and GapKids and creating a unified look that still allowed the customer to easily identify each fit.
role:
• signage & hangtag design
• store design
• window design
• art direction
![denim_group_02](http://aliciamiao.com/wp-content/uploads/2015/02/denim_group_02.png)
![denim_group_02](http://aliciamiao.com/wp-content/uploads/2015/02/denim_group_02.png)
![Denim_Baby_Signs](http://aliciamiao.com/wp-content/uploads/2015/02/Denim_Baby_Signs.jpg)
![Denim_Baby_Signs](http://aliciamiao.com/wp-content/uploads/2015/02/Denim_Baby_Signs.jpg)
![Denim_Baby_Closeup](http://aliciamiao.com/wp-content/uploads/2015/02/Denim_Baby_Closeup.jpg)
![Denim_Baby_Closeup](http://aliciamiao.com/wp-content/uploads/2015/02/Denim_Baby_Closeup.jpg)
![Denim_Photos](http://aliciamiao.com/wp-content/uploads/2015/02/Denim_Photos.gif)
![Denim_Photos](http://aliciamiao.com/wp-content/uploads/2015/02/Denim_Photos.gif)
![Denim_Window](http://aliciamiao.com/wp-content/uploads/2015/02/Denim_Window.jpg)
![Denim_Window](http://aliciamiao.com/wp-content/uploads/2015/02/Denim_Window.jpg)