A rebrand of the GapKid and BabyGap denim shop. This included concepting a photoshoot, wall takeovers, navigation signage, shelf strips, and product hangtags. Challenges included creating a design system that could be modified to work for both BabyGap and GapKids and creating a unified look that still  allowed the customer to easily identify each fit.

role:
• signage & hangtag design
• store design
• window design
• art direction