Diane Von Furstenberg's collaborated with GapKids & BabyGap on a capsule collection. Inspired by safari prints, we took our GapKids on a imaginary safari with oversided origami animals.
role:
• art direction
• store & signage design
• seasonal campaign strategy & concept
• press kit design
![DVF_Store](http://aliciamiao.com/wp-content/uploads/2015/02/DVF_Store.jpg)
![DVF_Store](http://aliciamiao.com/wp-content/uploads/2015/02/DVF_Store.jpg)
store design
![dvf_presskit_comp](http://aliciamiao.com/wp-content/uploads/2015/02/dvf_presskit_comp.jpg)
![dvf_presskit_comp](http://aliciamiao.com/wp-content/uploads/2015/02/dvf_presskit_comp.jpg)
dvf loves gap kids press kit
Inspired by a passport books and travel guides, the press kit featured: a press release accouncing the collaboration, a madlibs-style activity book, stickers, and an oversized foldout lookbook.
![giraffe](http://aliciamiao.com/wp-content/uploads/2015/02/giraffe.jpg)
![giraffe](http://aliciamiao.com/wp-content/uploads/2015/02/giraffe.jpg)
![hummingbird](http://aliciamiao.com/wp-content/uploads/2015/02/hummingbird.jpg)
![hummingbird](http://aliciamiao.com/wp-content/uploads/2015/02/hummingbird.jpg)
![dvf-gapkids4](http://aliciamiao.com/wp-content/uploads/2015/02/dvf-gapkids4-1.jpg)
![dvf-gapkids4](http://aliciamiao.com/wp-content/uploads/2015/02/dvf-gapkids4-1.jpg)
![DVF_billboard_03](http://aliciamiao.com/wp-content/uploads/2015/02/DVF_billboard_03.jpg)
![DVF_billboard_03](http://aliciamiao.com/wp-content/uploads/2015/02/DVF_billboard_03.jpg)
billboard marketing