Diane Von Furstenberg's collaborated with GapKids & BabyGap on a capsule collection. Inspired by safari prints, we took our GapKids on a imaginary safari with oversided origami animals.
role:
• art direction
• store & signage design
• seasonal campaign strategy & concept
• press kit design
store design
dvf loves gap kids press kit
Inspired by a passport books and travel guides, the press kit featured: a press release accouncing the collaboration, a madlibs-style activity book, stickers, and an oversized foldout lookbook.
billboard marketing