Every year Tea Collection has two seasonal collections inspired by a different country. For Spring/Summer 2015 our product designers traveled to India and brought back inspiration from India's expansive Jungle and beautiful handcrafts, like Kantha and Ralli quilts.
role:
• layout & graphic design
• hand-drawn custom typography
• design direction
• collaborated in art direction of photography
• managed image retouching
• attended press check
At Tea Collection, the catalog designer sets the overall design direction for each product delivery. Once approved, the design direction is implimented through all channels, online and in-store.
I created a custom hand-drawn typeface to reflect the inspiration from the design team. I was inspired by the hand painted signs and trucks seen throughout their trip. Included in this gif are other design directions that didn't make the final cut.
