Every year Tea Collection has two seasonal collections inspired by a different country. For Spring/Summer 2015 our product designers traveled to India and brought back inspiration from India's expansive Jungle and beautiful handcrafts, like Kantha and Ralli quilts.
role:
• layout & graphic design
• hand-drawn custom typography
• design direction
• collaborated in art direction of photography
• managed image retouching
• attended press check
![india_logo_gif](http://aliciamiao.com/wp-content/uploads/2015/02/india_logo_gif-1.gif)
![india_logo_gif](http://aliciamiao.com/wp-content/uploads/2015/02/india_logo_gif-1.gif)
At Tea Collection, the catalog designer sets the overall design direction for each product delivery. Once approved, the design direction is implimented through all channels, online and in-store.
I created a custom hand-drawn typeface to reflect the inspiration from the design team. I was inspired by the hand painted signs and trucks seen throughout their trip. Included in this gif are other design directions that didn't make the final cut.
![india_cover-e1423463987643](http://aliciamiao.com/wp-content/uploads/2015/02/india_cover-e1423463987643-1.jpg)
![india_cover-e1423463987643](http://aliciamiao.com/wp-content/uploads/2015/02/india_cover-e1423463987643-1.jpg)
![india_GirlOutfitting2](http://aliciamiao.com/wp-content/uploads/2015/02/india_GirlOutfitting2-2.jpg)
![india_GirlOutfitting2](http://aliciamiao.com/wp-content/uploads/2015/02/india_GirlOutfitting2-2.jpg)
![india_Girlsukikarma](http://aliciamiao.com/wp-content/uploads/2015/02/india_Girlsukikarma-2.jpg)
![india_Girlsukikarma](http://aliciamiao.com/wp-content/uploads/2015/02/india_Girlsukikarma-2.jpg)
![india_GirlMix](http://aliciamiao.com/wp-content/uploads/2015/02/india_GirlMix-2.jpg)
![india_GirlMix](http://aliciamiao.com/wp-content/uploads/2015/02/india_GirlMix-2.jpg)
![india_BoyDesign](http://aliciamiao.com/wp-content/uploads/2015/02/india_BoyDesign-2.jpg)
![india_BoyDesign](http://aliciamiao.com/wp-content/uploads/2015/02/india_BoyDesign-2.jpg)
![india_BoyTee2](http://aliciamiao.com/wp-content/uploads/2015/02/india_BoyTee2-2.jpg)
![india_BoyTee2](http://aliciamiao.com/wp-content/uploads/2015/02/india_BoyTee2-2.jpg)
![india_BoyBeauty](http://aliciamiao.com/wp-content/uploads/2015/02/india_BoyBeauty-2.jpg)
![india_BoyBeauty](http://aliciamiao.com/wp-content/uploads/2015/02/india_BoyBeauty-2.jpg)